On-Page SEO Basics: Mastering Meta Tags, Content Optimization, and Internal Linking

Keyword research will tell you what people are searching for (and how many of them). It also helps you to see what exact questions they have and what phrases they use to find the answers. After mastering technical on-page SEO, let’s dive into another important part of on-page SEO – content optimization. Just to be sure, test your mobile-friendliness in a tool from Google or check any issues in Search Console, section Mobile Usability. As we mentioned above, in most cases, Google’s mobile-first index favors mobile-optimized sites. CDN providers have servers on each continent, and serve your images or pages from the server closest to the visitor, to make the page loading as fast as possible.

Conversion Rate Optimization

For example, a website owner can control the technical issues, meta tags, and quality of the content of the site. On page seo issues are in your control so that they should be resolved without any delay to improve rankings in search engine result pages. Strategically placing keywords helps search engines understand the topic of your content and improves its visibility.

• If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.
• These tools have the ability to scan your entire website, map out all the URLs, and identify the pages that are not linked to from the other pages of the site.
• If there are a lot of images on your website, but they lack the alt attribute, search engines won’t know what they depict.
• On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.

On-Page SEO Basics: Mastering Meta Tags, Content Optimization, and Internal Linking

A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines. The H1 tag is particularly important as it typically SEO Anomaly contains the primary keyword and summarizes the page content.

John Mueller also confirmed that Google uses the anchor texts to “provide a bit of additional context”. So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results. Therefore, adding links to relevant resources internally is incredibly important for On Page SEO. Search engines can’t “see” the images on a post, so they rely on the alt attribute along with computer vision algorithms, to help them understand what’s being depicted on an image.

🤔 How many keywords do I need for a product page?

Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page.

Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and it is completely free.