What is SEO and How It Works? Here’s the Answer

However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. …rewarding those sites that provide a positive user experience with higher rankings on SERPs. This helps them deliver more relevant results to those who are searching for a specific topic or keywords.

Enhance user experience

Next up is G2, one of the most popular review sites for software. Unlike Efficient App, where reviews are written in blog posts by the actual company, G2’s reviews come straight from user-generated content. It’s people who actually use a service that then go and review it on G2. And eventually, I did start ranking on the first page for “digital marketing jobs”. And even getting mentioned on social media platforms like LinkedIn or X (Twitter) can cause a lift in your rankings.

• Techniques such as image compression, browser caching, and minimizing code can improve page speed, ensuring users stay engaged and search engines rank the site higher.
• Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images.
• The more people that visit your website, the more likely you are to make a sale, find a new client, or win over a reader for your blog.

Learn proven strategies and get actionable tips to increase your website’s conversion rates. In essence, getting backlinks is a combination of both, with a few helpful hacks along the way. Because our content is arguably better than the competition, we might not need as many SEO Anomaly links as them, but we would still need a few, let’s say 10 to 20. This is not scientific, but probably a reasonably accurate guess. There are several ways to determine the quality or “authority” of a backlink. A backlink is created when another website links to your website.

What kind of content would you create if you wanted to rank for the keyword “best ergonomic chair”?

Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest.

Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages.

Avoid adding keywords left and right in the hopes of boosting your rankings, also known as keyword stuffing (it’s against Google’s spam policies). Keyword difficulty varies dramatically based on several factors. One of the most important factors is the quality and quantity of backlinks pointing to competing pages. This is why we add the number of linking domains for each of the top 3 positions. This helps us determine if the keywords are great opportunities or if they are too competitive for now. There’s no definitive confirmation that how much traffic your website gets impacts your search ranking, but the visits you get via search engines can.